Jonnie Boer, the chef
of “De Librije” restaurant in Zwolle, in his books explains what is the most
important aspect of making outstanding dishes. He shows the value of great
quality ingredients and put emphasis on picking local products instead of
foreign ones. In the article it is written that German Federal Ministry of
food, agriculture and consumer protection has started a labelling campaign.
They put regional labels on products with information where they come from. I
choose this article because its main idea is to encourage people to buy local
products in Germany. Our project is about Germany and it is good to know that they
have the same concerns and what to start use local products as much as
possible.
After reading article
about regional labelling for the first time, I thought it was a great idea.
Right now in European Union a lot of products say “Made in EU” and you can
start wonder about its origin and you will probably never find out. For
customers it eases their minds to know where their product comes from. In
recent years regional origin is one of the main factors in choosing the
product. With this campaign they can make customers life easier and top of that
the companies will benefit from their boost in sales. I strongly hope this
campaign works out and also that other countries take this as an example.
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